With over 300 million users, Xiaohongshu (also known as RED or Little Red Book) has emerged as one of China’s most powerful lifestyle and e-commerce platforms. It blends user-generated content with product recommendations and social search, making it a unique channel for brand discovery and community building.
But succeeding on Xiaohongshu requires more than just posting a few nice pictures. Behind every successful campaign is a powerful toolkit of apps, platforms, and services. Whether you’re a growing brand or working with a digital agency, having the right tools can dramatically improve your performance.
In this guide, we highlight 10 essential tools used by Xiaohongshu marketing services to streamline content creation, improve visibility, manage influencers, and track ROI.
Xiaohongshu Marketing Services Use Content Planning Tools Like Notion and Trello
Content is king on Xiaohongshu, and planning is everything. Xiaohongshu marketing services rely heavily on collaborative tools like Notion, Trello, or Airtable to plan, visualize, and execute campaigns.
Key benefits for Xiaohongshu marketing:
Build monthly content calendars that align with Chinese holidays and e-commerce events.
Collaborate with copywriters, designers, and KOL managers in real time.
Track content ideas, drafts, posting dates, and analytics in one shared space.
Ensure brand messaging consistency across posts and influencer content.
A solid planning system helps ensure that all Xiaohongshu marketing efforts are strategic rather than ad hoc.
Xiaohongshu Marketing Services Leverage Chinese Keyword Research Tools
Xiaohongshu has its own in-app search engine, making search engine optimization (SEO) a top priority. Most brands underestimate the importance of using the right Chinese keywords.
Xiaohongshu marketing services use tools like:
Chinabrands Keyword Tool – for analyzing trending search terms.
Zhihu and Weibo – to spot viral phrases and cross-platform trends.
Xiaohongshu native search bar – to test autocomplete suggestions and long-tail keywords.
Jinri Toutiao – to spot content formats that work with keywords.
Using these tools, services can create SEO-optimized captions, hashtags, and titles to increase organic visibility on the platform.
Xiaohongshu Marketing Services Optimize Captions with Chinese NLP Tools
Creating natural, engaging, and well-written Mandarin captions isn’t easy—especially for non-native speakers. Natural language processing (NLP) tools help Xiaohongshu marketing services refine their messaging.
Popular tools include:
Youdao or Baidu Translate Pro – for more accurate language adaptation than Google Translate.
腾讯AI Lab’s NLP tools – to analyze sentence tone, fluency, and sentiment.
Grammarly for Chinese (腾讯文心) – to ensure spelling and grammar accuracy.
Little Red Book AI Assistants – to generate content drafts that match Xiaohongshu’s style.
These tools help marketers speak to Xiaohongshu audiences in a culturally fluent and compelling way.
Xiaohongshu Marketing Services Track Data with RED Backend & Third-Party Analytics
Understanding performance is critical to long-term growth. Xiaohongshu offers a backend analytics panel for business accounts, but Xiaohongshu marketing services also use third-party tools to gain deeper insights.
Tools used for analytics include:
Xiaohongshu Business Center – track post views, likes, saves, shares, and audience demographics.
GrowingIO or iManalytics – for user journey and engagement mapping.
SCRM tools like Qimai or Newrank – to monitor influencer stats, post ranking, and platform trends.
Excel/Google Sheets Dashboards – for customized reporting and cross-platform integration.
These tools allow services to adjust campaigns in real time and deliver performance reports to clients.
Xiaohongshu Marketing Services Manage Influencers with KOL Databases
Influencer (KOL) marketing is essential on Xiaohongshu, but choosing the right collaborators is a science. Services use professional KOL databases to find influencers that match brand voice, audience demographics, and niche.
Recommended tools include:
Pugongying (蒲公英) – a database for RED, Weibo, and Douyin influencers.
Parklu – China’s leading influencer management and analytics platform.
KAWO or KOL Radar – for tracking historical campaign performance and engagement rates.
Xiaohongshu Creator Platform – where influencers list rates, categories, and past posts.
These tools reduce the risk of fake followers, low ROI, and content misalignment by providing detailed KOL metrics.
Xiaohongshu Marketing Services Use AI Tools for Visual Optimization
High-quality visuals are critical on Xiaohongshu. Posts that feature beautiful layouts, pastel aesthetics, or creative styling get far more engagement. Xiaohongshu marketing services often use AI-driven tools for editing and styling.
Popular tools include:
Meitu – a staple for photo retouching and layout templates in China.
Canva (Chinese version) – to create branded post templates and story graphics.
Remove.bg or Erase.bg – for background removal in product photos.
Midjourney or DALL·E (via Chinese prompts) – to generate styled images for concept posts.
These tools help brands deliver visually consistent content while reducing production time and cost.
Xiaohongshu Marketing Services Coordinate Campaigns with CRM Platforms
Managing customer relationships across posts, comments, and messages is critical—especially for e-commerce-driven campaigns. CRM tools help track user inquiries, influencer contracts, and audience feedback.
Recommended tools:
WeCom + Xiaohongshu integration – for direct lead tracking and CRM syncing.
HubSpot (localized version) – to connect marketing funnels from Xiaohongshu to sales teams.
Keap CRM or Zoho CRM – for lead scoring and tracking campaign attribution.
SendCloud – for handling logistics and order management for cross-border e-commerce.
CRM platforms ensure your Xiaohongshu efforts are not just generating traffic, but also converting users into customers.
Xiaohongshu Marketing Services Monitor Competitors with Market Intelligence Tools
To stay competitive, Xiaohongshu marketing services constantly monitor other brands. Tools that offer market insights can help shape your campaign direction and content themes.
Useful competitor tracking tools:
Xiaohongshu search & tagging – to explore competing brand content and engagement.
Qiangua or Dpark Data – for benchmarking against competitors in the same niche.
Newrank Index – to track trending products and tags in your vertical.
Talkwalker or Brandwatch China – for broader brand mentions and sentiment.
These insights help brands position themselves strategically and spot market gaps.
Xiaohongshu Marketing Services Automate Repetitive Tasks with Scheduling Tools
Consistency is key to growth on Xiaohongshu. But manually posting at optimal times is time-consuming. Xiaohongshu marketing services now use scheduling tools—though native automation is limited on RED.
Common strategies include:
Using official brand accounts with manual scheduling for security and visibility.
Employing APIs through Xiaohongshu’s verified business system (available to some agencies).
Internal scheduling dashboards that remind teams when to publish and follow up.
Automated analytics syncing to track post performance over time.
While automation is less robust than Instagram or TikTok, expert services use hybrid tools to stay efficient.
Xiaohongshu Marketing Services Integrate Tools for Cross-Platform Campaigns
While Xiaohongshu is powerful, it’s rarely used in isolation. Most campaigns are part of broader strategies across platforms like WeChat, Douyin, or Tmall. Integration tools help connect Xiaohongshu with the wider Chinese digital ecosystem.
Recommended tools:
Link-in-bio tools like DuLink or Bio.link China – to direct traffic to e-commerce or WeChat mini programs.
Tracking links from SCRM tools to monitor cross-platform clicks.
Omnichannel dashboards like Youzan or MaiMai Cloud – to unify campaign performance.
QR code tracking to drive offline-to-online traffic (e.g. from in-store displays to Xiaohongshu posts).
These integrations maximize the impact of Xiaohongshu marketing services within a full-funnel marketing strategy.
Conclusion: Supercharge Your Growth with the Right Xiaohongshu Marketing Tools
Growing your brand on Xiaohongshu isn’t just about great content—it’s about using the right tools at every stage of the marketing journey. From planning and keyword research to influencer outreach, data analysis, and automation, professional Xiaohongshu marketing services rely on a well-integrated stack of tools to deliver results.
